About us
About the founder
I grew up in a country marked by instability — a place where survival demanded creativity, perseverance, and an unshakable will to move forward. In that environment, I learned early that progress doesn’t come from what we’re given, but from what we create.
My parents shaped much of who I am. My father, who lived his life in a wheelchair, taught me the quiet power of acceptance — the strength that comes from knowing your limits, communicating them with honesty, and transforming vulnerability into purpose. My mother, who chose love over convention and courage over comfort, believed that even small acts of kindness could change the world. Together, they showed me that dignity, empathy, and conviction are the true foundations of life.
Though I was not free to choose my path of study, I turned every circumstance into opportunity. While pursuing psychomotor therapy — drawn initially by its link to dance — I launched my first venture, Blast’inc, a company that helped young people find part-time work and build professional confidence. It was my first step into creating change.
My journey has not been easy. The loss of team members and personal challenges taught me to see beyond systems and goals — to focus on the human being before the process. That shift in perspective became the essence of Creat’inc: a space where creativity meets compassion, where structure serves growth, and where change begins with the courage to look inward.
The rest of my story — the lessons, the transformations, the moments of clarity — will one day be told in a book. But for now, Creat’inc is where I share that journey: through every idea, every project, and every person willing to believe that a better world starts within.
Yoanna Maria Najjar
Creat'inc founder
My Path to Parenting Consultancy
My journey toward becoming a parenting consultant has been shaped by diverse experiences, all leading me to one clear purpose: helping families reconnect with what truly matters. I first studied psychomotor therapy, the science of human development through the lens of psychology. For five years, I worked in education, special education, and reeducation, supporting children in their growth and potential. My path then shifted toward business, where I founded and managed my own company for a decade, before moving into the humanitarian field. There, I specialised in consultancies focused on purpose, problem-solving, process design, and capacity building — always with one goal in mind: making systems work better for people. Then, I became a mother. Motherhood opened my eyes to a deep imbalance in today’s world, a society where family has less and less space, where parents are expected to raise emotionally connected children while often being disconnected from their own emotions. I saw how the roles imposed on parents today are simply not coherent with real life: we are told to prioritise work, yet long for presence; to nurture connection, yet lack the time and support to do so. That realisation brought me back to my roots. My background in education, business, and humanitarian work became the three pillars of my approach to parenting consultancy, combining emotional understanding, organisational clarity, and systemic insight. I never planned to become a parenting consultant. But when two friends, independently of each other, told me to “Go make a million parents better”, I knew I had to take this call seriously. This is now my purpose! And I am here to do it, one family at a time.